Product Labels and Label Printing
ITEM LABELS & LABEL PRINTING
Due to continuous development of production volumes and consumer markets label printing technologies have been intensively developing over the last decades. Struggling to bring in client attention producers diligently style captivating product labels for freshly produced and existing items.
Item labels are basically pieces of paper, plastic, material or other material including textual or graphic information about a product. Product labels notify the clients of the nature of an item specifying product and manufacturer information, production and expiration dates, components, client support info and other data which the producer deems appropriate and required to supply. Product labels have a set of essential functions and serve for:
Item recognition
which includes item details and brand name identity components, such as colors, font styles, logos, and so on;
Packaging or sealing of an item
Particular item labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function providing details and a protective seal for additional safety;
Promotion and market promotion
Item labels can enhance or decrease product popularity. That is why product labels are carefully developed to match the target market.
Evidence of a product credibility
Elaborate and hi-tech item labels containing holographic images, barcodes, DataDot technologies and other graphic, chemical and optical elements make sure defense versus imitations;
Regulative compliance
Apart from optional characteristics there is a variety of main requirements set in relation to item labels by relevant laws and guidelines according to the type of item. Thus, according to basic practice, food product labels should include precise info on the native land, manufacturer, active ingredients, nutritive homes, production date and service life of an item.
Label printing innovations differ inning accordance with identify style, colors, materials, needed output in addition to readily available budget. The following printing methods are typically used for label printing:
Offset printing (lithography)-- a conventional premium and fairly inexpensive label printing method frequently utilized for a big-volume production where images are moved from metal or polymer plates to rubber blankets and then to the printed surface area. The time-consuming set-up process makes balanced out label printing method unsuitable for rush orders;
Digital printing-- a label printing technique comparable to offset printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing approach is used for short-run and quickly altering orders;
Flexographic printing - a flexible label printing service for fast printing, appropriate for a large spectrum of materials and characterized with a high runnability particularly in case of huge solid locations. Flexography becomes really cost-effective when used in mass production;
Gravure printing-- an unique high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the required dimensions. Gravure printing permits distinct printing effects such as metallic elements. This label printing approach is characterized with an extraordinary quality however can only be economically feasible if used for high-volume production due to high expense of printing cylinders;
Silk-screen printing - a label printing approach enabling to develop tactile texturized images;
Relief printing-- a printing method enabling a detailed elaboration of images, terrific for production of intense vibrant and sharp images.
Label products and item labels printing methods depend considerably on the nature of items, order volume and set budget plan. The existing range of printing means allows finding the best worth for cash solution.
Due to continuous development of production volumes and consumer markets label printing technologies have been intensively developing over the last decades. Struggling to bring in client attention producers diligently style captivating product labels for freshly produced and existing items.
Item labels are basically pieces of paper, plastic, material or other material including textual or graphic information about a product. Product labels notify the clients of the nature of an item specifying product and manufacturer information, production and expiration dates, components, client support info and other data which the producer deems appropriate and required to supply. Product labels have a set of essential functions and serve for:
Item recognition
which includes item details and brand name identity components, such as colors, font styles, logos, and so on;
Packaging or sealing of an item
Particular item labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function providing details and a protective seal for additional safety;
Promotion and market promotion
Item labels can enhance or decrease product popularity. That is why product labels are carefully developed to match the target market.
Evidence of a product credibility
Elaborate and hi-tech item labels containing holographic images, barcodes, DataDot technologies and other graphic, chemical and optical elements make sure defense versus imitations;
Regulative compliance
Apart from optional characteristics there is a variety of main requirements set in relation to item labels by relevant laws and guidelines according to the type of item. Thus, according to basic practice, food product labels should include precise info on the native land, manufacturer, active ingredients, nutritive homes, production date and service life of an item.
Label printing innovations differ inning accordance with identify style, colors, materials, needed output in addition to readily available budget. The following printing methods are typically used for label printing:
Offset printing (lithography)-- a conventional premium and fairly inexpensive label printing method frequently utilized for a big-volume production where images are moved from metal or polymer plates to rubber blankets and then to the printed surface area. The time-consuming set-up process makes balanced out label printing method unsuitable for rush orders;
Digital printing-- a label printing technique comparable to offset printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing approach is used for short-run and quickly altering orders;
Flexographic printing - a flexible label printing service for fast printing, appropriate for a large spectrum of materials and characterized with a high runnability particularly in case of huge solid locations. Flexography becomes really cost-effective when used in mass production;
Gravure printing-- an unique high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the required dimensions. Gravure printing permits distinct printing effects such as metallic elements. This label printing approach is characterized with an extraordinary quality however can only be economically feasible if used for high-volume production due to high expense of printing cylinders;
Silk-screen printing - a label printing approach enabling to develop tactile texturized images;
Relief printing-- a printing method enabling a detailed elaboration of images, terrific for production of intense vibrant and sharp images.
Label products and item labels printing methods depend considerably on the nature of items, order volume and set budget plan. The existing range of printing means allows finding the best worth for cash solution.
